Values-Based Banking

So what does values-based banking really mean? Simple, really. A values-based financial co-operative like Assiniboine Credit Union does business in a way that's financially sound while being socially, environmentally, and ethically responsible.

We believe in our hearts and in our minds that values-based banking contributes to long-term business success and helps build a better world for all. We see the change. We know it's working.

The values we're committed to honor include:

  • strong governance
  • financial sustainability
  • social and cultural inclusion
  • member well-being
  • employee well-being
  • healthy eco-systems
  • business leadership
  • sustainable communities
  • advocacy and influence

These commitments to our members, employees, communities and our environment are at the epicentre of what we do and why we do it. They define who we are and they help us make a difference in the lives of over one hundred thousand Manitobans.

Broadening the scope, ACU has joined with other values-based banking institutions in the Global Alliance for Banking on Values, an international network of more than 40 financial institutions operating in countries across Asia, Africa, Australia, Latin America, North America and Europe. Collectively, we serve more than 24 million customers, hold up to $110 billion USD of combined assets under management and we are supported by more than 42,000 co-workers.

Learn more by watching the short video below, then celebrate all the good, all the "more" that your money can do by choosing to join Assiniboine Credit Union.



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