Values-Based Banking

So what does values-based banking really mean? Simple, really. A values-based financial co-operative like Assiniboine Credit Union does business in a way that's financially sound while being socially, environmentally, and ethically responsible.

We believe in our hearts and in our minds that values-based banking contributes to long-term business success and helps build a better world for all. We see the change. We know it's working.

The values we're committed to honor include:

  • strong governance
  • financial sustainability
  • social and cultural inclusion
  • member well-being
  • employee well-being
  • healthy eco-systems
  • business leadership
  • sustainable communities
  • advocacy and influence

These commitments to our members, employees, communities and our environment are at the epicentre of what we do and why we do it. They define who we are and they help us make a difference in the lives of over one hundred thousand Manitobans.


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