2007 National Marketing Awards
JUNE 2007 -- At the Marketing Association of Credit Unions conference in Banff, Assiniboine Credit Union and its advertising agency, Fusion Communications, received four national awards for excellence in marketing.
ACU won four awards:
- And a new category this year - Provincial Winner – which ACU won for a new brochure series.
The materials reflect the new Assiniboine that grew out of the merger with Vantis and Astra credit unions effective January 1, 2007.
These awards bring to a total of 12 MACU Awards for Assiniboine in the past three years.
The annual conference brings together hundreds of credit union marketing professionals from across the country while the team of judges consists of marketing industry representatives from outside the credit union system. This year’s judges were all from Calgary and included an ad agency executive, an instructor at the Alberta College of Art and Design and Mount Royal College, and an Associate Professor in the Marketing and Tourism Area in the Haskayne School of Business at the University of Calgary.
Winnipeg-based Assiniboine Credit Union has 23 Winnipeg branches, 2 northern branches, a Business & Community Financial Centre, Assiniboine Financial Group (wealth management), Dealer Finance (on-the-lot financing), Mortgage Specialists (services for agents and brokers) and Outlook Financial (ACU’s virtual branch).